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Insights, Trends, and Ideas to Keep You at the Forefront.

Micro-interactions and Emotion: Tiny Details, Huge Impact

In the world of digital design, we often obsess over the big picture, wireframes, user flows, design systems and prototypes.

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AI as a UX Research Partner: Friend, Foe, or Frenemy?

I still remember the first time I used an AI tool in my UX research workflow. It was supposed to save me time just a simple transcription of a few user interviews.

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